We provide strategic global consultancy to pharmaceutical, medical device, and biotech companies.
We assist our clients to understand new markets: size, dynamics, competitors, customers, and what it would take to introduce your product and win in the marketplace.
For pre-launch products, we can help you:
- Inform commercialization plans
- Create or test options for story-flow, positioning, messaging, and visual aids
For launched products, we can help you:
- Understand key reasons why your products sell well with some audiences but do not sell well with others
- Develop action plans to recapture share
- Monitor changes in customers’ attitudes and usage over time
- Create and test new messages and positioning options